Bing vs. Google eye tracking

“Distribution of attention on Google vs. Bing:

• Google and Bing did not differ in terms of the amount of attention on the organic search results. In each search, all participants looked at the organic search results, spending an average of 7 seconds in that area.
• Attention on the sponsored links located above the organic results was similarly high for both Bing and Google. Over 90% of participants looked in that area during each search. As expected, during transactional searches, participants would spend more time looking at the sponsored results on top (~2.5 seconds) than they did on informational searches (~1.5 seconds).
• However, sponsored links on the right attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search). The participants who fixated on these links spent approximately 2.5 seconds looking at the area during transactional searches and 2 seconds during informational searches. These times were similar for the two search engines.
• Another difference between Bing and Google involved related searches. On Bing, related searches are shown on the left, right below the categories, while on Google, related searches are below the organic search results, towards the bottom of the page. Bing’s related searches had a much higher visibility than Google’s, attracting the attention of 31% of participants per search. Google’s related searches attracted the attention of only 5% of participants per search.”

Tot studiul , facut de User Centric, aici.