Edelman’s Tweet Level- masurarea Influentei pe Twitter

Acum  2 saptamani, Edelman, una dintre agentiile globale PR importante (sau “leading independent global PR firm” cum se descriu ei) a lansat Tweet Level.

Inainte de toate,  Edelman este una dintre putinele companii de PR care au pus accent puternic pe studierea Influentei in mediul online. Deci au o puternica expertiza in acest domeniu.

Ii consider aproape de nivelul Behavioural Dynamics Institute in domeniul studierii Influentei.

Pentru calculul Influentei ei iau in considerare:

“The key variables in this instance is a combination of the number and authority of someone’s followers together with the frequency of people name pointing an individual (via @username) and the how many times and individuals posts are re-tweeted. Other attributes were included in the final score but were given a lower weighting.”

Cand am lansat in iulie 2009, propriul nostru instrument de masurare a Influentei pe Twitter ( deocamdata singurul din Romania (1) ), la fel am gandit si noi: “Influenta este masurata pe baza efectelor, adica in functie de numarul de RT si via @ . Ca regula generala, in orice mediu (online, offline) influenta ca proces se masoara pe baza efectelor.”

Formula dupa care cei de la Edelman calculeaza asa numitul “tweet level” este urmatoarea:

Cred ca nici farmacistii nu-nteleg ce scrie acolo . Ca regula generala, cu cat se adauga mai multe variabile intr-o formula ( nu ma refer la stiintele exacte ), cu atat creste “marja de eroare”.

Tot acolo gasiti si niste sfaturi cum sa deveniti influenti:

Be Interesting: Personal tweets add a flavour to your personality. If it is the third or fourth time you’ve mentioned your breakfast within the space of two hours though, you are sure to lose your newly gained followers because it does nothing to add value to their Twitter experience.

Be Informative: If you find something on the Internet that you are still reading a few minutes later, this is likely to be great Twitter material. Tweet about it, include a link, and give a short summary of what your followers will see if the click on the link – the headline will usually suffice.

Be Interactive: If you see a tweet with an interesting looking link, have a read/look/watch and pass it on it by retweeting it – place RT at the front of your message – the original tweeter will be grateful and your followers may then retweet your tweet. The benefit of this is that you can see what your followers are interested in and their followers will see your name and possibly start following you!

Try to follow the 9/1 rule of thumb – for every ten tweets, try to make nine of them Interesting, Informative or Interactive and one personal. This means you will avoid flooding your followers with spam, and demonstrate you’re providing valuable content.

You’ve only got 140 characters, use them wisely!

Value: Try to add as much value to your message. For example, “Just saw Watchmen” could be extended to “Saw Watchmen movie. Graphics brilliant! Great action scenes, you should see it!”

Links: If you are tweeting a link, the URL is likely to use lots of characters. Use a URL shortener such as Bit.ly, Is.gd or Zi.ma to cut URLs down to 7 or 8 characters.

Be concise: Read your tweet before you send it – are there any words which can be made smaller? Why say ‘procure’ when ‘get’ will do? Can you use symbols to get your message across? Use & instead of saying ‘and’, or % instead of ‘per cent’ for eg.

Remember to leave some free space for someone to retweet your message, just in case

(1) Ze tweety ( Zelist) nu masoara Influenta pe Twitter, ci numarul de followeri ceea ce e cu totul altceva