Despre Influenta pe Twitter- Klout si INQ

Klout este un site american care masoare influenta online. Ma rog, ei asa sustin. Am testat serviciul inca de-asta vara si nu pot sa spun ca m-au impresionat. Dar sunt convins ca vor avea succes printre utilizatorii de Twitter.

Conform Techcrunch, formula dupa care masoara influenta pe Twitter este urmatoarea:

” Klout’s algorithm involves three sophisticated stages of semantic calculation. The first, described as “True Reach,” measures influence between each and every relationship, evaluating the engaged audience versus total audience.

The service also employs a secondary metric known as “Amplification Probability,” which documents the likelihood of a specific tweet spreading beyond the primary network through retweets as well as generating a response from the immediate audience. The service then examines the percentage of actual mentions or retweets shared by a particular audience as well as the percentage of the originating messages generated by a user’s actions.

Finally, Klout factors the “Network Value,” which measures the influence of those individuals who follow the original user and their propensity for sharing their content, which contributes to the first person’s overall authority.

In general, Klout’s scores place a significant emphasis on the number of clicks a person drives through the links they share on Twitter, thus truly measuring actions associated with each update.” Tot articolul aici.

Cred ca Edelman Tweet Level (despre care am scris aici) este un instrument mult mai precis si mai util in masurarea influentei online decat klout. Asta nu-nseamna ca va avea si cel mai mare succes comercial.

INQ este o companie care produce telefoane mobile cu facilitati social media. Ei au realizat un top al influentei pe Twitter.

Iata cum au masurat influenta:

” Measuring influence
The list was created by identifying the five most popular Twitterers across the five different categories,
giving each an influence rating out of 100(2).
Their relative influence was then measured by exploring:
• The number of ‘tweets’ they send
• The number of times they ‘re-tweet’ others’ updates
• The number of times that person’s updates have been ‘re-tweeted’
• The number of times they are referenced in other people’s ‘tweets’
Error! Contact not defined., spokesperson for INQ Mobile comments, “Twitter has certainly been the
word on everyone’s lips in 2009 but nothing has dominated the conversation quite so much as the
popularity contest between celebrities. In the UK we’ve become used to hearing stories about celebrities
going head to head in the fight for followers with Stephen Fry publicly losing his lead to Eddie Izzard and
Richard Bacon.
“However, it actually gets more interesting when you look at who has the most impact. Even though
Richard Bacon now has more followers than Stephen Fry, Stephen still holds more influence to date.” ”

Si iata topul international: